Why Chokehold Cosmetics?

Bold. Luxe. Made to grip attention—and never let go.

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Uncompromising Luxury

High-performance formulas. Statement-making packaging.

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Vegan & Cruelty-Free

Beauty that honors every face, without harm.

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More Than Makeup

1% of every purchase supports mental health awareness.

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Made to Be Worn Loud

Not for attention. Not for approval. Just for you—and the grip you leave behind.


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Chokehold Cosmetics

Our Mission, Our Promise

More than makeup—this is a love letter.
To who you were. To who you are.
To everything you're becoming.

We exist to empower bold self-expression through high-quality, luxury beauty that challenges the standard. Chokehold Cosmetics creates statement pieces—not just products—for those who refuse to shrink, stay silent, or go unseen.


Testimonials

BECAUSE LUXURY ISN’T WHAT WE SAY. IT’S WHAT THEY SAY

5 Star average

Chokehold Palette - Absolutely Gorgeous Palette & Excellent Products!

I found this brand through YouTube and instantly fell in love. The products are stunning, long-wearing, and truly unique. The personal note with my palette hit home—it felt like it was written just for me. I’ve always looked for makeup that stands out, and this is it. You’ll have me as a customer for a lifetime because I truly believe you’ll bring the best to the table Everytime!!

Lisa M.

Happy customer

Chokehold 5-Piece Brush Set - High Quality, Affordable Price

“ These cruelty-free brushes feel like the same quality as brushes 3-4x their price! The bristles are super soft and blend out makeup like a dream. Plus, there are no brushes in this set where you'll be like "Well, I know I won't use THAT one." Trust me - You'll use and love all of these. “

Linda B.

Verified Customer

Chokehold Red Gloss - Stunning and comfortable.

“ Love the lux packaging and the non sticky feel of the gloss but it has weight and it’s buildable. “

Christy P.

Verified Customer

Chokehold 5-Piece Brush Set - So soft

“I loved these brushes. They perform very well! They look sexy and are super soft. I also love how light they are. Beautiful blends and beautifully made. I love these brushes and this feel incredibly soft. “

Jorge M.

Verified customer

Chokehold Palette - Love it!!

“This palette is beautiful and the fact that it can be an all in one makes it even better! The pigment is amazing and you can achieve all kinds of looks with it! I can’t wait to see what the brand does next!“

Brittany

Verified customer

Chokehold 5-Piece Brush Set

“Perfect brush set!“

Christy P.

Verified customer