About Chokehold Cosmetics

Luxury makeup designed to be worn with intention — and remembered.

Chokehold Cosmetics is a love letter to self-awareness — a beauty brand that celebrates presence, alignment, and expression that feels honest. Each product, story, and creative choice is crafted to meet you where you are, not who you’re told to be.

Our Story


Chokehold was born from the belief that beauty is not about proving anything — it’s about recognizing who you are and choosing how you show up. We design vegan, cruelty-free luxury makeup that balances softness and strength, presence and purpose.

This isn’t about becoming someone else.

It’s about honoring who you already are.

What We Stand For


  • Presence Over Performance — Beauty that feels intentional, not performance-based.
  • Vegan & Cruelty-Free — Ethical makeup, no compromise.
  • Luxury With Meaning — Thoughtful design, elevated formulas, elevated experience.
  • Give Back, Move Forward — 1% of every order supports mental health initiatives.

Beyond the Products

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A Letter For You


A personal note from the heart of Chokehold.

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The Vault


The deeper reflections, creative chapters, and evolving stories behind Chokehold live inside The Vault.

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GIVING BACK


We believe presence starts from within.

That’s why 1% of every order supports mental health initiatives.

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Creator Search


We collaborate with creators who embody presence, not performance