🖤Enter the Inner Circle🖤
1% Every sale donated to organizations that support mental health and self-worth
Chokehold was born from the belief that beauty is not about proving anything — it’s about recognizing who you are and choosing how you show up. We design vegan, cruelty-free luxury makeup that balances softness and strength, presence and purpose.
This isn’t about becoming someone else.
It’s about honoring who you already are.
What We Stand For
Presence Over Performance — Beauty that feels intentional, not performance-based.
Vegan & Cruelty-Free — Ethical makeup, no compromise.
Luxury With Meaning — Thoughtful design, elevated formulas, elevated experience.
Give Back, Move Forward — 1% of every order supports mental health initiatives.
Beyond the Products
A Letter For You
A personal note from the heart of Chokehold.
The Vault
The deeper reflections, creative chapters, and evolving stories behind Chokehold live inside The Vault.
GIVING BACK
We believe presence starts from within.
That’s why 1% of every order supports mental health initiatives.
Creator Search
We collaborate with creators who embody presence, not performance
Every sale to organizations that support mental health and self-worth— because true beauty begins within.
This initiative helps break chains, build confidence, and make space for people to step into the version of themselves they deserve to be.
