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🖤Enter the Inner Circle

Be the first to know—before the rest even blink.

1% Every sale donated to organizations that support mental health and self-worth

This initiative helps break chains, build confidence, and make space for people to step into the version of themselves they deserve to be.

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The Power Behind Every Shade
Beauty and identity Bold expression Brand identity Chokehold palette Cruelty-free beauty Empowerment Eyeshadow breakdown Indie beauty brand Luxury reimagined Makeup for self-expression Makeup with meaning Shade stories Unapologetic beauty Vegan makeup

The Power Behind Every Shade

By Kristan AvilesApril 19, 2025

The Power of Every Shade - 7 fierce shades, 1 Blush and 1 Highlighter that turn emotion into impact This isn’t just a palette—it’s a declaration. The Chokehold Palette wasn’t made to follow trends or fit...
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1% of Sales Donated

Every sale to organizations that support mental health and self-worth— because true beauty begins within.

This initiative helps break chains, build confidence, and make space for people to step into the version of themselves they deserve to be.

Our Mission

We exist to empower bold self-expression through high-quality, luxury beauty that challenges the standard. Chokehold creates statement pieces—not just products—for those who refuse to shrink, stay silent, or go unseen.

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