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The Creator Search Is Back — And It’s Personal
Beauty and identity Beauty with depth Bold expression Brand identity Breaking the mold Chokehold cosmetics Cruelty-free beauty Indie beauty brand Luxury cosmetics Vegan makeup

The Creator Search Is Back — And It’s Personal

By Kristan Aviles

We’ve been quiet for a bit… but for a good reason.Because when we bring something back, it’s not just for show — it’s for the ones who feel it. Chokehold Cosmetics is officially reopening our...
The Core Values Behind Bold, Luxury Beauty
Beauty and identity Beauty with depth Bold expression Brand identity Breaking the mold Chokehold cosmetics Cruelty-free beauty Empowerment Makeup for self-expression Unapologetic beauty Vegan makeup

The Core Values Behind Bold, Luxury Beauty

By Kristan Aviles

At Chokehold Cosmetics, we don’t just create makeup—we craft presence. Each product is designed to reflect more than a look. It’s about emotion. Confidence. Identity. It's about stepping into a version of yourself that doesn’t...
The Power Behind Every Shade
Beauty and identity Bold expression Brand identity Chokehold palette Cruelty-free beauty Empowerment Eyeshadow breakdown Indie beauty brand Luxury reimagined Makeup for self-expression Makeup with meaning Shade stories Unapologetic beauty Vegan makeup

The Power Behind Every Shade

By Kristan Aviles

The Power of Every Shade - 7 fierce shades, 1 Blush and 1 Highlighter that turn emotion into impact This isn’t just a palette—it’s a declaration. The Chokehold Palette wasn’t made to follow trends or fit...