The Power of Every Shade - 7 fierce shades, 1 Blush and 1 Highlighter that turn emotion into impact
This isn’t just a palette—it’s a declaration.
The Chokehold Palette wasn’t made to follow trends or fit into the beauty industry’s mold.
It was built for the ones who choose to show up fully,
for those who are done asking permission and ready to take up space.
Makeup, to us, isn’t decoration. It’s presence. It’s control.
It’s the moment you decide—this is who I am now, and I’m not toning it down.
Each shade was named with intention:
To reclaim the past, to redefine your voice, and to transform pain into power.
We don’t run from discomfort here.
We wear it. We own it. We turn it into something unforgettable.
🩶 Undressed – A soft matte beige
A soft, ultra-blendable matte beige that reflects vulnerability without shame. It’s about being seen, just as you are, and finding strength in that honesty.
“Honesty isn’t weakness—it’s the most fearless thing you can wear.”
✨ Shackle – Metallic gold shimmer
Molten gold. Hyper-reflective shimmer. that represents what once held you down—and the brilliance of breaking free. This gold doesn’t weigh you down—it radiates from you, unstoppable. Chains break. Glow doesn’t.
“The past may have chained you, but your glow is proof you broke free.”
🟤 Trapped – Matte medium brown
A velvety soft matte brown, Grounded and earthy, this shade holds space for those moments you felt stuck—but honors the power it took to get unstuck.
“You weren’t stuck. You were gathering strength.”
🌸 Toxic Bond – Shimmery pink
This duochrome pigment moves between pink and gold, that reimagines broken connections as catalysts for growth. It’s about rewriting your narrative of love, loss, and rebirth. It’s beautiful. It’s complicated. It’s yours to own.
“What broke you also woke you.”
🔴 Blood Oath – Deep matte red
An ultra-blendable matte red, Fierce, passionate, and unbreakable—this is a promise to yourself. To never shrink. To never silence your own fire again.
“This time, the vow is to yourself—and it’s unbreakable.”
🩶 No Safe Word – Shimmering silver
A cold, hyper-reflective silver shimmer. Commanding and redefines control. It’s about knowing your boundaries—and holding them with power. This isn’t about giving up control—it’s about taking it back, with every flash of light across your skin.
“Control isn’t about restriction. It’s about reclaiming what’s yours.”
⚫ Blindfold – Matte black
An ultra-pigmented soft black matte. This deep black isn’t about fear—it’s about trust. The kind of trust that lets you move forward even when the path isn’t fully visible.
“Even in darkness, you already know the way.”
💗 Sweet Lies – Soft shimmery pink
A shimmering pink with a velvet softness. Delicate at first glance, but full of power. This shade reclaims softness as strategy—something chosen, not expected. hiding quiet strength beneath the glow. Sweetness is a weapon when you choose how it’s wielded.
“Softness is strategy—especially when it’s yours to wield.”
🍂 Bite Mark – Warm matte brown
A deep warm brown, ultra-blendable. Rich, bold, and rooted in impact. This shade is about the kind of presence that lingers—the one you own without apology. Designed to leave a mark that isn’t easily forgotten.
“You don’t need permission to make an impact. Just presence.”
We made this palette for anyone who's ever been told to tone it down.
For the ones still rising. For the ones who walked through the fire and came out owning every scar.
This is for you—wherever you are in your journey.
Because it's never too late to take control.
And when you do, you’ll find that presence isn't about being loud.
It’s about being undeniable.
These aren’t just colors.
They’re tools.
They’re truth.
They’re you—on your terms.
