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🖤Enter the Inner Circle

Be the first to know—before the rest even blink.

1% Every sale donated to organizations that support mental health and self-worth

This initiative helps break chains, build confidence, and make space for people to step into the version of themselves they deserve to be.

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This Brand Isn’t for Everyone — But It Might Be for You
Beauty with depth Bold expression Brand identity Breaking the mold Chokehold story Cruelty-free beauty Empowerment Founder message Indie beauty brand Luxury cosmetics Luxury reimagined Makeup for self-expression Unapologetic beauty Vegan makeup

This Brand Isn’t for Everyone — But It Might Be for You

By Kristan AvilesApril 19, 2025

Some brands invite you to fit in. We’re here for the ones who never did. Chokehold Cosmetics wasn’t built to please the masses. It wasn’t born from boardroom trends or focus groups. It was born...
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1% of Sales Donated

Every sale to organizations that support mental health and self-worth— because true beauty begins within.

This initiative helps break chains, build confidence, and make space for people to step into the version of themselves they deserve to be.

Our Mission

We exist to empower bold self-expression through high-quality, luxury beauty that challenges the standard. Chokehold creates statement pieces—not just products—for those who refuse to shrink, stay silent, or go unseen.

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