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This Brand Isn’t for Everyone — But It Might Be for You
Beauty with depth Bold expression Brand identity Breaking the mold Chokehold story Cruelty-free beauty Empowerment Founder message Indie beauty brand Luxury cosmetics Luxury reimagined Makeup for self-expression Unapologetic beauty Vegan makeup

This Brand Isn’t for Everyone — But It Might Be for You

By Kristan Aviles

Some brands invite you to fit in. We’re here for the ones who never did. Chokehold Cosmetics wasn’t built to please the masses. It wasn’t born from boardroom trends or focus groups. It was born...