The Vault

The Creator Search Is Back — And It’s Personal
Beauty and identity Beauty with depth Bold expression Brand identity Breaking the mold Chokehold cosmetics Cruelty-free beauty Indie beauty brand Luxury cosmetics Vegan makeup

The Creator Search Is Back — And It’s Personal

By Kristan Aviles

We’ve been quiet for a bit… but for a good reason.Because when we bring something back, it’s not just for show — it’s for the ones who feel it. Chokehold Cosmetics is officially reopening our...
The Core Values Behind Bold, Luxury Beauty
Beauty and identity Beauty with depth Bold expression Brand identity Breaking the mold Chokehold cosmetics Cruelty-free beauty Empowerment Makeup for self-expression Unapologetic beauty Vegan makeup

The Core Values Behind Bold, Luxury Beauty

By Kristan Aviles

At Chokehold Cosmetics, we don’t just create makeup—we craft presence. Each product is designed to reflect more than a look. It’s about emotion. Confidence. Identity. It's about stepping into a version of yourself that doesn’t...
This Brand Isn’t for Everyone — But It Might Be for You
Beauty with depth Bold expression Brand identity Breaking the mold Chokehold story Cruelty-free beauty Empowerment Founder message Indie beauty brand Luxury cosmetics Luxury reimagined Makeup for self-expression Unapologetic beauty Vegan makeup

This Brand Isn’t for Everyone — But It Might Be for You

By Kristan Aviles

Some brands invite you to fit in. We’re here for the ones who never did. Chokehold Cosmetics wasn’t built to please the masses. It wasn’t born from boardroom trends or focus groups. It was born...