Some brands invite you to fit in. We’re here for the ones who never did.

Chokehold Cosmetics wasn’t built to please the masses. It wasn’t born from boardroom trends or focus groups. It was born from the tension between self-doubt and defiance — and the choice to break the mold instead of shrink to fit it.

If you’ve ever been told you’re too much, too loud, too soft, too intense — this brand was made with you in mind.

We’re not here to blend in — and neither are you.

Makeup isn’t just about beauty. It’s about reclaiming power.

Every palette, every shade, every gloss we release carries a story. A memory. A moment when silence became expression. When shame turned into boldness. When identity stepped out from behind the curtain and said:
“I’m not asking anymore. I’m becoming.”

Chokehold is a luxury line — but not the kind that plays it safe. We stand at the edge of beauty and rebellion. Our products are vegan, cruelty-free, and designed to perform, but what we really make?

Impact.

And no, this isn’t for everyone. But if it’s for you — you’ll know.

You’ll feel it in the packaging. In the pigment. In the way the mirror stares back and doesn’t ask you to change a thing.

So stay wild. Stay soft. Stay dangerous. Stay exactly who you are.
We’ll be here, unapologetically.

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🕯️ From the founder:

“This brand is my love letter to those who refuse to fit in a box. It’s about reclaiming power, challenging the norm, and making sure self-expression always comes first.”

Welcome to Chokehold.