At Chokehold Cosmetics, we don’t just create makeup—we craft presence. Each product is designed to reflect more than a look. It’s about emotion. Confidence. Identity. It's about stepping into a version of yourself that doesn’t ask for permission—and never needed to.
We built Chokehold around the belief that beauty should feel powerful, personal, and unapologetic. That belief lives in everything we make, from the packaging to the pigment.
It all comes down to our core values. We call it V.O.I.C.E.
Our Core Values – V.O.I.C.E.
| Letter | Value | What It Means to Chokehold |
|---|---|---|
| V | Value in Visibility | We believe presence is power. We design for the moments that make you impossible to ignore. |
| O | Own Your Identity | Beauty isn’t about fitting in—it’s about standing firm in who you are. |
| I | Intentional Craft | Every pigment, finish, and formula is built with purpose and precision. |
| C | Confidence Without Apology | Take up space. Make your mark. You never needed permission. |
| E | Emotional Connection | Our products speak to something deeper. They don’t just beautify—they resonate. |
We believe in creating luxury beauty that doesn’t conform—it commands. The kind that invites you to become more of yourself, not less.
If this resonates with you, it’s because Chokehold is the new love letter. Not to perfection. Not to trends. But to who you are, and everything you’re becoming.
And if you’re ready to leave your mark, explore our full collection—because bold self-expression deserves nothing less.
